Owner and Landlord Representation | Raleigh and Charlotte
List Your Commercial Property
Whether you are selling a building, leasing vacant space, or repositioning an asset, the outcome comes down to how the property is priced, how it is presented, and who actually sees it. Keaton Barrow Realty handles all three.
Listings are entered in the connected MLS feeds and marketed directly to tenant representatives, buyers, and investors active in both regions.
Owner and Landlord Representation Across North Carolina
Commercial Property Deserves Commercial Marketing
A commercial asset is not sold the way a house is sold. Buyers underwrite it, tenants operate out of it, and lenders test it. The listing has to answer all three before it can command its number.
We handle sale and lease assignments across office, retail, industrial, flex, land, and mixed use property in the Raleigh and Charlotte regions, for owner users, landlords, and investors holding a single asset or a small portfolio.
The work starts with an honest read on value. If the market will not support what you need out of the property right now, we will say so and tell you what would change that.
One point of contact from valuation through closing or occupancy.
Start With the Number
What Is Your Property Worth Today?
Ask for a valuation and we will come back with a supported range built on recent sales, current lease comparables, and what similar space is actually achieving.
Owner Services
Four Ways We Represent Commercial Owners
Start with the assignment that matches your position. Each one runs a different playbook and reaches a different buyer.
Sell a Commercial Building
Pricing guidance backed by comparable sales, a marketing package built for the buyer profile most likely to close, and negotiation through diligence to settlement.
Lease Vacant Space
Rent positioning, concession strategy, tenant qualification, and lease term negotiation, with the space kept in front of the tenant reps working your submarket.
Sell an Income Producing Asset
Presentation built around the rent roll, lease expirations, and net operating income, aimed at investors who buy on the numbers rather than the address.
Sell Land or a Development Site
Zoning, utilities, access, and permitted use compiled up front so builders and developers can underwrite the site without a two week discovery process.
The Listing Process
From First Walkthrough to Closed Deal
From First Walkthrough to Closed Deal
Six stages, each with a decision point you sign off on before we move. Nothing goes to market until you have seen the number and the plan behind it.
Property Review
We walk the property, review the rent roll or operating expenses, and note the condition items that will surface in diligence.
Pricing and Positioning
Comparable sales and lease comps, an honest read on where your asset sits against them, and a recommended price or asking rent with the reasoning attached.
Marketing Package
Photography, floor plans, site plan, zoning and utility summary, and a flyer or offering memorandum sized to the asset.
Launch and Exposure
MLS entry, syndication, a dedicated page on this site, and direct outreach to the brokers and prospects most likely to hold a live requirement.
Qualify and Negotiate
We screen interest before it reaches you, then negotiate the letter of intent, purchase agreement, or lease around your terms.
Diligence to Close
Coordination with attorneys, lenders, inspectors, and the other side so nothing stalls between contract and closing or occupancy.
Where Your Property Gets Seen
Your listing goes out through the connected MLS feeds and the portals that accept them, onto a dedicated page on this site, and by hand to the tenant reps, buyer brokers, and investors already working your submarket.
Owner Questions
How is a commercial property valued differently from a home?
Residential value leans on comparable sales. Commercial value usually leans on income, which means net operating income, lease terms, tenant credit, and the capitalisation rate buyers in your submarket are accepting. Owner occupied and vacant buildings sit closer to a sales comparison approach. We will tell you which method drives your number.
Should I lease the space or sell the building?
It depends on your capital needs, tax position, and how the submarket is trending. A stabilised building with strong leases in place often sells for more than an empty one, so leasing first and selling later is sometimes the better sequence. We will walk both paths with numbers attached.
How long does a commercial listing usually take?
Longer than residential. Lease deals commonly run several months from first tour to signed lease, and sales frequently run 90 to 180 days from contract to close once diligence and financing are factored in. Pricing and property condition move that range more than anything else.
What does representation cost?
Commission is negotiated per assignment and depends on whether it is a sale or a lease, the size of the property, and the level of marketing involved. It is set out in the listing agreement before anything goes to market. There is no cost for the valuation conversation.
Can you list a property quietly?
Yes. Some owners do not want tenants, staff, or competitors to know the property is available. We can market it privately through our broker and investor network instead of entering it in the MLS, with the tradeoff that reach is narrower.
Do you work with out of state owners?
Yes. We handle the on site work, showings, and coordination locally and keep you updated remotely. Many of our owner clients are not in North Carolina.
Keaton Barrow Realty
Bring Your Property to Market.
Start with a valuation and decide after you have seen the number.